'Dressed in Prada,' traditional Korean palace set to greet visitors

by I under Events

A transformable steel structure built as part of a pure arts project by Italian Fashion brand Prada opened at a traditional palace in Seoul Thursday, ready to showcase a series of cross-cultural exhibitions and live events for Seoulites and more, Yonhap News reported.

"Prada Transformer," designed by world-renowned architect Rem Koolhaas, is a comprehensive art house that combines four different structures -- hexagon, cross, rectangle and circle -- to be reconfigured with each new program it features.

"The Prada Transformer project will be our key communication platform in 2009. The fact that we have selected Seoul to implement it is a recognition of the importance that we give to Asia, Korea particularly, because of its fast growing pace both in the business and cultural space," said Patrizio Bertelli, organizer of the event.

Situated in the front courtyard of the 16th-century Gyeonghui Palace, Prada Transformer was realized with the support of Korea's LG Electronics, Hyundai Motor Company and Red Resource Inc. to juxtapose Korean history and tradition with a 21st-century multi-dimensional event space.