Written by Han Sunhee
SEOUL - Korean production shingle YEG has sold new drama series "The World That They Live In" to Japanese music, talent and film conglom Avex. At some $2.4 million, deal is one of the highest prices paid for a Korean entertainment property since the slowdown of the Korean Wave a couple of years ago.
Show began broadcasting in Korea on Monday last week and scored an audience rating of 7.1% for KBS-2 network. Avex has not announced broadcast plans for Japan.
"World" stars Hyun Bin ("I Am Happy") and actress Song Hye-kyo ("Hwang Ji Yi") in her first TV role since "Full House," which was a hit around the Asian region four years ago.
Directed by Pyo Min-soo, "World" sets Song and Hyun as young TV drama directors working for a broadcast company.
Source: Variety Asia, image from empas.com
http://varietyasiaonline.com/content/view/7381/
SEOUL - Korean production shingle YEG has sold new drama series "The World That They Live In" to Japanese music, talent and film conglom Avex. At some $2.4 million, deal is one of the highest prices paid for a Korean entertainment property since the slowdown of the Korean Wave a couple of years ago.
Show began broadcasting in Korea on Monday last week and scored an audience rating of 7.1% for KBS-2 network. Avex has not announced broadcast plans for Japan.
"World" stars Hyun Bin ("I Am Happy") and actress Song Hye-kyo ("Hwang Ji Yi") in her first TV role since "Full House," which was a hit around the Asian region four years ago.
Directed by Pyo Min-soo, "World" sets Song and Hyun as young TV drama directors working for a broadcast company.
Source: Variety Asia, image from empas.com
http://varietyasiaonline.com/content/view/7381/
